This project offers a new history of data visualization from the eighteenth century to the present.

Through a set of six interactive case studies, Data By Design will show how visualizations of data, like the data themselves, are never neutral informational forms. Rather, they always carry a set of implicit assumptions—and, at times, explicit arguments—about how knowledge is produced, and who is authorized to produce it.
Identity & Branding
Web Design & Development


Studio Polymode
Lauren Klein & The Digital Humanities Lab


What is the story we tell about the emergence of modern data visualization?
How might we tell that story differently?

Poetic Research

Understanding the subtleties of the history of data viz,

and embracing a meta approach to storytelling.  The team felt strongly about the project having features that document the process and data that went into pulling it together. My type decisions reflect a similar self-referential approach. 

I developed a design language that is optimised for scalability. The primary typeface, William by Vocal Type is based on Vocal Type William also reflects this technical nature. It is a contemorary interpretation of a monoline engineering template-based lettering style that W. E. B. Du Bois and his Black students at Atlanta University used in their information design and experience design for the American Negro Exhibit in 1900 at the Exposition Universelle in Paris. 




Projects © 2020
Typeset in

Piazolla, Neue Haas Grotesk & VCR OCD Mono