2Gud

ABOUT

After dominating the Indian e-commerce market, Flipkart had cracked the code on catering to consumers’ needs, setting industry standards and creating a rich code and design stack. With these learnings as the baseline, the team only needed to investigate the right value proposition for refurbished as another layer to e-commerce.


PROCESS

Building a re-commerce platform that retains the trusted Flipkart experience.

By creating experimental prototypes, I fine-tuned the documentation of 2Gud’s capabilities to suit the needs of refurbished buyers.

ROLE
Interface Design
Branding
Documentation

LEARN
Using Flipkart’s Indian e-commerce expertise as the foundation for a strong value proposition for refurbished product

IMPROVE
Internalising insights to build a re-commerce platform that retained the trusted Flipkart experience

PROMOTE
Laying the foundation for refurbished category creation through in-app promotion and consumer education

The products were subjected to rigorous screening processes, and grades were devised for various categories of refurbished products (such as “unboxed”, “refurbished - good”, etc). These were promoted through interactive and tabular representations, videos and supporting material to nudge sceptical consumers towards making a purchase. By addressing relevant concerns, 2Gud succeeded in building a dedicated platform with well-defined categories in a previously unorganised space.

2Gud taps into existing systems such as log-in, search, checkout and payments to create strong synergy and retains the trusted Flipkart experience. It granted consumers log-in access with their Flipkart credentials to let them use their saved cards and addresses, eliciting a favourable response.

A significantly different Product Detail page was crafted for 2Gud. All the information that consumers cared for—including product condition, colour, and memory—were brought to the first fold. Additionally, features such as ‘Buy-Back Promise’ and ‘Extended Warranty’ were emphasised with a prominent widget to display policy details during the first search and the check-out page.

A B2C refurbished platform with 1 Million+ downloads within two quarters