OVERVIEW

Black Design in America is the first in a series of BIPOC Centered design history courses facilitated by Polymode. 


Through recorded lectures, readings, and discussions, the class sheds light on moments of oppression and visibility. 
SCOPE
Web Design & Development
Video Production
Marketing & Operations
Instructional Design

TOOLS
figma
Adobe Premier Pro
Adobe After Effects
HTML/CSS
cargo, Stripe Commerce



Revisiting and rewriting the course of design history in a way that centers previously marginalized designers, cultural figures.

THE PROBLEM

There isn’t a defined way for people to experience graphic design history in a non eurocentric context.

APPROACH
This project builds a product, facilitates its sale in an equitable manner and fosters community across borders.




DESIGN CHALLENGE

How might we build a platform to facilitate a community and culture that reflects an expansive design history?

Poetic Research


Understanding the scope of education platforms online.


First I assessed existing platforms such as the TypeWknd, Typographics. This cemented our understanding of the processes and components of the product; ie. both live and asynchronous features.

Next, I researched the content of the class itself and made decisions on how it could inform the design language and identity of the product.

SOLUTION

I developed a design language that shares the philosophy of the course through aesthetics.
I did this by using custom type by BIPOC creators such as Ancho and William. The construction of both of these typefaces is deeply rooted in the cultures the course venerates through it’s curriculum. The flexible identity maintains room for expansion.






SOCIAL MEDIA EXPLORATIONS








Extending the Identity

APPLICATION v2 vs v1

WEB APPLICATION
 

Thanks for watching!


Reach out for design opportunities or just to chat ~
︎ tsharma01@mica.edu


Projects © 2020
Typeset in

Piazolla, Neue Haas Grotesk & VCR OCD Mono