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Japan is the 2nd largest music market in the world. But 63% of revenue still comes from physical sales.

I was part of an ambitious project to unlock new experiences tailored to audiences in Japan, by crafting social contexts in which music consumption gains meaning and value within the Spotify platform.

To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Spotify.

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