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How we got there —

These primary questions informed my design strategy:

● What contexts need to be considered?

● What stats does it make sense to show?

● What surface should things appear on?


This data story is packed with information — there is a subset of fans, minutes, song that is most listened to, how mainstream that song is, song that is least listened to, how mainstream that song is. To make the data stories easy to digest, I limited the data points in each story to 1 or 2.


Celebrations are best when they come as a surpirse. I explored how data stories can be organically surfaced across the Spotify experience to create moments of delight. 


Simplified Aesthetics for a Japanese audience, retaining only the esential information on each data card. 


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