OVERVIEW

in another room is a platform for sharing auditory experiences when you’re alone.



ROLE
Lead Designer
Research

MENTOR
Kiel D. Mutschelknaus

SCOPE
Speculative Design
Brand Identity
User Research
Interface Development

TOOLS
Cinema4D
figma
Adobe Photoshop
Adobe InDesign
THE PROBLEM


Outside of concerts and in-person venues, the music community does not have a proper platform dedicated to bolstering the social relationships that are built around music sharing.


HOW I APPROACHED IT

From the very beginning to the end, this project was designed with a close feedback loop with researching and interacting with how people consume music as a distant collective.

What started initially as chats about frustrations turned into brain storming sessions of building out a platform and brand that embraces the feeling of being away and yet audibly connected.
KEY METHODOLOGY


Rapid Research / Contextual Inquiry
Competetive Analysis
User Requirements


DESIGN CHALLENGE

How might we build a social network around the digital celebration of music?







User Requirements


The various contexts of the technology being used.


Audiences:

  • Those who are music producers and want to share their original content

  • Users who are passionate about their music taste and want to share their library with friends / followers, have a tough time adjusting to the lifestyle changes and lack of social activity around celebrating music.

  • Fans who want to support creators.

Research


COMPETETIVE ANALYSIS
Provided us a strong context of the current product market.

Pain Points


  • No way of synchronous sharing of music while preserving shared tracks over time (apart from making a playlist)

  • Cant connect with friends over what they are listening to.

  • Hard for artists to streamers with people in comment section after the fact.    

POOR INTERFACE

The current experience failed to present the interactive options and layers of experience to the user withoutvisual hinderance.

TEDIOUS PROCESS

Users have to play music/import form Spotify and stream video on Instagram. To control the song’s status the video needs to be paused and the user has to exit out of the app.
No in–app integration. 

Scope Analysis


Made prioritizing features and managing scope easier.

M Must have
  • Sharing tracks
  • Listening History
  • Comments section is ontologically separate from video component

S Should have
  • Integrated with Spotify

C Could have
  • Suggested comments

W Wont have
  • Multiple video sharing
  • Independent music streaming

+ Want to have
  • Dark mode for night viewing
  • Customizable Design to personalize your room

Insights & Improvements

Integration
Audio, Video & Sharing have equal emphasis
Added Features
for bolstering the social experience
Hierarchy & Ontology
Adjusted information architecture to be less overwhelming, revised ontology of which action is permissible on which screen

Implementation


Before

A disparate system that fails to consider
the community aspect of the experience of music.
After

A cohesive ecosystem focused on elevating a sense of solidarity and solace while preserving the sense of distance that comes with being quarantined.

Branding Assets





 

Thanks for watching!


Reach out for design opportunities or just to chat ~
︎ tsharma01@mica.edu


Projects © 2020
Typeset in

Piazolla, Neue Haas Grotesk & VCR OCD Mono