
ABOUT
Obvious is a product and strategy consultancy creating digital experiences across design, mobile applications and web technologies.
ROLE
Interface Design
Branding
Documentation
Interface Design
Branding
Documentation
OBJECTIVE
Designing for an insight into the process of strategizing
I collaborated with the Communications team to publish case studies focused on providing insight into the shifting nature of the process through which we design for our communities. I worked across a spectrum of projects, including Myntra, Simple, 2Gud & Gojek. Inspired by Obvious, my work is themed under four processes: Transform, Discover, Nurture and Catapult.
TRANSFORM
Myntra
Transform strategic initiatives into actionable goals
Myntra
Transform strategic initiatives into actionable goalsHighlighting Myntra’s product range through a seamless search
To provide consumers with a seamless display under a particular category, the team transformed the search experience to be more intuitive. The new design allowed for easy viewing of multiple options on the same page and all images once loaded remained and adjusted their quality according to the device.
I developed this illustration to demonstrate how network requests were made simultaneously to fetch more results at the bottom.
OUTCOME

DISCOVER
Simple
Discovering pressing user needs to define new opportunities
Simple
Discovering pressing user needs to define new opportunitiesConsistently immersing in user environments to navigate unique challenges
With the active support of healthcare officials and the government, the team first tackled the problem of nurses following up via phone calls and recording information manually.
This illustration demonstrates the old-school yet concrete solution of DTMF tones (Dual Tone – Multi-Frequency). As this was easy to implement and supported by most platforms, it helped the team replace traditional registers and phone calls and maintain confidentiality.
OUTCOME

Simplifying search for a faster patient registration experience on the app
With this special prototype, I studied interactions of multiple nurses to quantitatively understand whether the feature worked.
OUTCOME

NURTURE
2Gud
Nurturing new product initiatives to product-market fit
2Gud
Nurturing new product initiatives to product-market fit
Building a re-commerce platform that retains the trusted Flipkart experience
By creating experimental prototypes, I fine-tuned the documentation of 2Gud’s capabilities to suit the needs of refurbished buyers.
OUTCOME

CATAPULT
Gojek
catapulting an existing product towards scalable systems and new growth stages.
Optimising background processes by
placing trust in driver partners
PROBLEM
SOLUTION
Bundling multiple journeys into one for rapid multiple completion
PROBLEM
SOLUTION

